Greetings.

I'm Jen.

I'm a versatile and high-energy digital media strategist who loves executing fan-driven original programming, win-win partnerships, elegant multiplatform product launches and “make ya look twice” marketing campaigns. I’m perpetually curious about the intersection of consumers, communities, and the brands they interact on the daily, finding a bond through authentic connections, creative storytelling and entrepreneurial thinking.

I love to tinker and tweak, to architect and advance. I’m hyper-focused on improving the world around me, am tenacious about technology, and I don't play on the sidelines. Let's talk!

my passions:

PARTNERSHIPS

A win-win approach to finding complimentary partners around scale, audience and revenue goals will turbo-charge growth, resulting in mutually beneficial success.

editorial & MARKETING

It's a data-driven world. Tangible metrics, customer data and engagement insights are mandatory in acquiring, retaining a loyal audience and marketing a world-class product.

…and at the end of the day - creativity and content is still king.

MULTIPLATFORM

Today's media landscape is chaotic, disruptive and opportunistic. 

From content acquisition to marketing launches, I've owned the user/advertiser/carrier experience and go-to-market strategies for live, authenticated, DTC and VOD consumption.

a few of my FAVORITe memories and accomplishments… SO FAR

• Took your favorite team off of your living room television and onto your phone for the very first time

• Held editorial, marketing and BD oversight of Yahoo Sports’ local direct-to-consumer initiative and NBC Sports’ traditional, web, mobile, social and product channels; reaching millions of users with triple-digit growth in 3 years

• Recruited the greatest baseball player of all time (no, really) for a launch campaign

• 4 television network rebrands, 3 seasonal brand campaigns per year, too many product launches to count, 5 complete website redesigns, and 6 app refreshes

• Led acquisition, retention and fan loyalty campaigns with a focus on audience development: CRM, SEO/SEM, email marketing, push, cost-per-click / acquisition / impression

• Debuted 23 live streaming experiences and awareness campaigns for six 24/7 television networks and sixteen NHL/NBA/MLB teams

• Threw out tee-shirts in 2 San Francisco Giants World Championship Parades

• Created content for a niche, passionate local audience and advertisers, and built national case studies and press from the results

• Oversaw a $15MM operating budget, maintaining a positive OCF with oversight of 71+ rockstar employees

• Hired digital ninjas, marketers, producers, and journalists who are much smarter than me

• Co-founded NBC Sports Group's first ever Women's Network, and co-lead the Yahoo Sports Women’s network. Because she can, she will, & she does

• Won the 2014 NCAA office pool. Thanks, UConn!

PORTFOLIO

As the digital lead for the NBC Sports Regional Networks, a suite of highly rated local cable networks with rights to world-class teams including the Golden State Warriors, Chicago Cubs and Philadelphia Flyers, my "job" was to ensure the television networks were also the dominant multichannel destination for passionate sports fans. Here are a few examples of my favorite projects.