a few of my FAVORITe memories and accomplishments… SO FAR

Jen Franklin

  • Took your favorite team off of your living room television and onto your phone for the very first time

  • Held editorial, marketing and BD oversight of Yahoo Sports’ local direct-to-consumer initiative and NBC Sports’ traditional, web, mobile, social and product channels; reaching millions of users with triple-digit growth in 3 years

  • Recruited the greatest baseball player of all time (no, really) for a launch campaign

  • 4 television network rebrands, 3 seasonal brand campaigns per year, too many product launches to count, 5 complete website redesigns, and 6 app refreshes

  • Led acquisition, retention and fan loyalty campaigns with a focus on audience development: CRM, SEO/SEM, email marketing, push, cost-per-click / acquisition / impression

  • Debuted 23 live streaming experiences and awareness campaigns for six 24/7 television networks and sixteen NHL/NBA/MLB teams

  • Threw out tee-shirts in 2 San Francisco Giants World Championship Parades

  • Created content for a niche, passionate local audience and advertisers, and built national case studies and press from the results

  • Oversaw a $15MM operating budget, maintaining a positive OCF with oversight of 71+ rockstar employees

  • Hired digital ninjas, marketers, producers, and journalists who are much smarter than me

  • Co-founded NBC Sports Group's first ever Women's Network, and co-lead the Yahoo Sports Women’s network. Because she can, she will, & she does

  • Won the 2014 NCAA office pool. Thanks, UConn!