PARTNERSHIPS
A win-win approach to finding complimentary partners around scale, audience and revenue goals will turbo-charge growth, resulting in mutually beneficial success.
And the people behind the partnership may become some of your best friends! I'm lucky to have a strong network of pals in the media landscape. These are a few of my favs.
Featured
In 2013, my pals at Yahoo Sports, NBC Sports HQ and the team at CSN Bay Area launched "Yahoo SportsTalk Live", the first ever socially driven television program.
San Francisco played host to the 2007 MLB All Star Game, and FSN wanted IN on the action.
In early 2014, I spearheaded a case study with partners from the Warriors and Twitter by directing the audience to engage on Twitter.