Dignitas: The People's Champ - My Jump into Esports and Gaming

Dignitas is an international esports organization that fields teams in many of esports' largest and most popular games as one of the most iconic and recognizable brands in the professional gaming industry.

My gig as SVP Marketing means overseeing the creative direction, fan acquisition and engagement. It’s also my first gig outside of traditional sports — what a ride! I’ve been given the opportunity to launch hologram NFTs, partner with best-in-class brands like Verizon and NYX Cosmetics, turbo-launch the careers of new talent and teams — using all my skills across business development, sales and activations. I’ve learned a ton, am super appreciative of the gaming community and am proud of the work we’ve done to elevate esports and gaming into the mainstream.